Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple systems is an everyday struggle for eCommerce marketers. As personal privacy policies obtain more stringent and internet browsers restrict tracking capacities, exact information becomes harder to capture.
Pixels are very easy to set up, but can be blocked by ad blockers and personal privacy devices. That's why marketing experts are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection approach that takes the worry of collecting and processing user info off the client's web browser. This causes far better efficiency, improved user experience, and the ability to adhere to data privacy policies.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less at risk to errors due to browser restrictions and ad blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data attributes based on purpose and legal grounds, which makes it easier to comply with information personal privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware along with specialized employees. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be time-consuming. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
As a result, it delivers reputable conversion monitoring for iGaming associates to enhance campaigns, reduce wasted advertisement invest and boost ROI. It likewise provides superior accuracy and integrity contrasted to Pixel Tracking which is why it's the preferred method for most associate systems, networks and online marketers.
Pixels are easy to set up as they just need a piece of HTML code in the conversion page, however they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, bring about personal privacy issues for users. S2S is a far more trusted and precise tracking approach that removes cookie-based restrictions and ensures customer information protection while additionally supplying improved security attributes for scams prevention. This makes it a wonderful option for high-stakes campaigns and application installs where an exact conversion count is essential. S2S can likewise deliver extra exact attribution information for mobile projects and ad distribution.
Downsides of S2S Pixel Tracking
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's relatively simple to set up yet is prone to safety and security risks like being obstructed by ad blockers and being inaccurate as a result of web browser setups like limiting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these restrictions by sending conversion details directly from the analytics system's server to the customer's gadget. This boosts tracking precision and enables organizations to catch offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and helps services adhere to rigorous data defense laws like GDPR or CCPA.
As personal privacy policies end up being more restricting and browsers restrict tracking capacities, marketing professionals require a much better means to monitor their projects. This is why more marketing professionals are shifting far from pixels towards sophisticated analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven marketing. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to gather and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and offers services extra control over their data collection procedures.
With advertisement blocking and personal privacy regulations getting a lot more rigorous, online marketers are seeking alternatives to conventional pixel monitoring. Server-to-server tracking is one choice that supplies substantial benefits over pixel monitoring. It's even more robust, future-proof, and allows you best attribution models to catch a bigger quantity of conversion data throughout systems. However, it needs a substantial financial investment in infrastructure and technological experience. Thankfully, options like RedTrack deal ready-made servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.