Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous systems is a day-to-day struggle for eCommerce online marketers. As privacy policies obtain more stringent and internet browsers limit tracking capabilities, accurate data becomes more difficult to catch.
Pixels are simple to establish, yet can be obstructed by ad blockers and privacy tools. That's why marketing professionals are turning to server-side monitoring remedies like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the problem of accumulating and refining customer information off the client's browser. This results in much better efficiency, boosted customer experience, and the capacity to follow data privacy guidelines.
By loading a tracking script directly on the server, S2S tracks communications without counting on third-party cookie or pixel tags. This makes it much less at risk to errors as a result of internet browser constraints and advertisement blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it easier to comply with data privacy laws. However, implementing S2S Tracking requires a huge financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Consequently, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It also supplies premium precision and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of associate platforms, networks and marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion web page, nonetheless they are commonly limited by browser restrictions (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Furthermore, pixels can be easily blocked by ad-blockers, bring about personal privacy issues for users. S2S is a far more trustworthy and precise tracking approach that gets rid of cookie-based restrictions and ensures customer information protection while additionally supplying improved security attributes for scams prevention. This makes it a wonderful selection for high-stakes campaigns and application installs where an exact conversion count is essential. S2S can additionally provide more specific attribution data for mobile projects and ad distribution.
Downsides of S2S Pixel Tracking
Pixel monitoring works by placing an item of HTML code on your site that sends out data to the ad system. It's relatively very easy to set up yet is prone to safety risks like being obstructed by ad blockers and being inaccurate as a result of web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the customer's gadget. This boosts tracking precision and enables businesses to catch offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally more safe and secure and helps organizations adhere to rigorous data defense laws like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing professionals need a much better way to monitor their projects. This is why much more marketing experts are shifting far from pixels toward sophisticated analytics server-side monitoring.
Final thoughts
Server-side monitoring is the way to choose data-driven marketing. It bypasses web browser constraints, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics systems. It is more reputable, safe and secure, and precise than pixel monitoring and offers companies extra control over their data collection procedures.
With advertisement blocking and personal privacy regulations getting a lot more rigorous, online marketers are trying to find choices to conventional pixel monitoring. Server-to-server monitoring is one option that supplies substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger quantity of conversion data throughout systems. However, it needs a significant financial investment in infrastructure predictive analytics for marketing and technical experience. Thankfully, options like RedTrack deal ready-made servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.