Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous systems is a daily battle for eCommerce marketing experts. As personal privacy guidelines get more stringent and web browsers restrict tracking capacities, exact information comes to be harder to capture.
Pixels are very easy to set up, but can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the worry of collecting and processing individual info off the customer's web browser. This brings about far better efficiency, improved user experience, and the ability to adhere to data privacy guidelines.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to browser restrictions and ad blockers and gives more control over what data is shared with each vendor.
It also enables businesses to categorize data attributes based on purpose and legal grounds, which makes it easier to comply with information personal privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware along with specialized employees. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be time-consuming. However, once the system is running, it can provide accurate data to all marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to optimize projects, lower lost advertisement spend and enhance ROI. It also offers premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, nonetheless they are commonly restricted by browser restrictions (e.g. cookie-blockers and Safari ITP) causing imprecise tracking and less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, bring about personal privacy issues for users. S2S is a far more trustworthy and precise tracking approach that gets rid of cookie-based limitations and ensures customer data protection while additionally supplying boosted safety features for fraudulence avoidance. This makes it a fantastic choice for high-stakes projects and app installs where a precise conversion matter is vital. S2S can also supply much more precise acknowledgment data for mobile campaigns and advertisement delivery.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking functions by putting an item of HTML code on your web site that sends information to the ad system. It's fairly easy to establish however is prone to security dangers like being blocked by advertisement blockers and being inaccurate due to internet ad optimization software browser settings like restricting third-party cookies or Apple's Intelligent Tracking Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion information straight from the analytics platform's web server to the individual's tool. This enhances monitoring accuracy and permits services to capture offline conversions such as telephone call or in-store transactions. Server-side tracking is additionally much more safe and secure and helps organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing professionals need a much better way to check their projects. This is why much more marketing experts are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and offers services more control over their data collection procedures.
With ad stopping and personal privacy rules getting extra strict, online marketers are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that gives significant benefits over pixel monitoring. It's even more robust, future-proof, and enables you to record a larger quantity of conversion information throughout platforms. Nevertheless, it needs a substantial investment in facilities and technological proficiency. Luckily, remedies like RedTrack offer ready-made web servers that can incorporate with significant analytics platforms without the requirement for substantial growth resources.